Volvo to knock the dust off iconic racing machines
It seems like Volvo are excited about motor sport all over again. This is a very good thing.
Touring car fans are getting a little bit of Volvo fever all over again – Scott McLaughlin winning in Melbourne on the weekend certainly didn’t hurt! 16 years after winning the Bathurst 1000, it’s great to have them back. 
Volvo are excited too – so much so that they’re bringing not one, but FIVE historic racing cars and one current S60 Polestar track car to the much anticipated opening of the 2014 ‘Techno-Classica’ expo in Essen, Germany.
One of the cars is the PV544 which caught the whole world by surprise in 1965 by winning the Safari Rally with Joginder Singh, “The flying Sikh”, behind the wheel. We just love little pieces of history like this!
The event is expected to attract nearly 200,000 visitors from more than 40 countries, making it the world’s largest expo for classic cars. Its size is reflective of the worldwide billion-dollar industry that has grown out of the passion for motoring history – that’s exactly why Motorsport Retro is here!
Techno-Classica clearly demonstrates how a growing number of car manufacturers have realized how important it is for their brand to showcase its history. Volvo Cars takes part in Techno-Classica for the 11th time this year, its theme being “Motorsport – Volvos at Speed”.
Other cars on display will include a tribute to the Volvo 122S Amazon which won the classic Acropolois Rally in Greece back in 1965, as well as this original real-deal Volvo 240 Turbo Group A. The 1998 BTCC winning Volvo S40 as driven by Swedish star Rickard Rydell will also be there! Of course one which always gets people talking is the 1994 Volvo 850 Estate – the unlikely machine which turned the European racing scene upside-down in 1994 when it debuted. Never before had a factory team turned an estate (station wagon) into a serious BTCC contender. This incredible piece of history will also be on display.
Volvo Cars Heritage will be found in Hall 3, stand number 3.0-257 at the show. For further information check out Volvo Cars Heritage, or their global site. More information on the show itself can be found directly through Techno-Classica.
