SIDI: 50th Anniversary 1960-2010

If you are a Motocross fan then you would be very familiar with the iconic Italian brand SIDI, which is celebrating its 50th Anniversary in 2010.

In 1960 SIDI commenced production as a single craftsman in a small workshop in Italy manufacturing mountain sports footwear. A decade later SIDI began specialising in cycling footwear and boots for both on and off-road motorcycling.

Mr DIno SIgnori, the founder of SIDI, proudly carries his initials behind the famous brand. He has combined “50 years of uncompromising passion, tradition, innovation, style and comfort to make the most advanced motorcycle boots in the world.”

Famous riders to have worn SIDI boots to MX  World Championship glory include 5 times World Champion, Joel Robert, 2 times world champion, Andre Malherbe, 10 times World Champion Stefan Everts and more recently 3 times World Champ Antonio Cairoli.

For me the 1983 “Super Pro” boot with its yellow shin plate, red leather and minimalist three strap velcro “buckles” was about as cool as MX boots ever got.

Happy Birthday SIDI.