Video: Seduced by Abarth

Super Bowl commercials have become an institution; rivalling the popularity of the match itself and lighting up social media with passionate conversations world-wide. Yesterday’s game reached a record audience of 111.3 million people and Fiat took the opportunity to chat to each of them about the allure of its storied motorsport history with the Abarth brand in this captivating advertisement.

Fiat bought Abarth in the early ‘70s, turning it into their racing department under the watchful eye of Aurelio Lampredi and producing fever machines like the Fiat 131 Abarth. They brought the brand back into prominence a few years ago, capturing the essence of their sporting and racing heritage and producing some lovely little drivers’ cars.

Take a minute, and enjoy the ad!

Image via Abarth