Video: Concept 90 bike celebrates 90 years of BMW Motorrad

“This bike is about heart and soul and garage spirit. This bike is all about emotion.” Ola Stenegard – BMW Motorrad

2013 marks the 90th anniversary of the first BMW motorcycle – and the 40th anniversary of the R90S, the iconic machine that transformed BMWs image as a motorcycle manufacturer.

So to celebrate the BMW Motorrad Design guys teamed up with funky custom bike builders Roland Sands Design to create an exclusive tribute to the BMW R90S which was unveiled at Concorso d’Eleganza Villa d’Este 2013

The result is some feelgood marketing and a really nice bike. One that thankfully has been designed to be ridden.

“It’s an absolute riding machine,” says Roland Sands, “just like the R90/S was in its time.”